Five Mistakes I Made as an Email Marketing Newbie
Come join us for our April event as we focus on Email Marketing! I’m so excited to finally have an event for this much anticipated topic. Our guest speaker is the lovely and talented, Spain-longtimer, Cat Gaa . A bit more about Cat and the event below:
Cat Gaa left the skyscrapers of Chicago for the olive groves of Southern Spain in 2007. After nearly ten years in the classroom, a job offer led her to Madrid and landed her in a new sector that aligned more with her career goals (and got her mom off her back about that expensive undergraduate degree in journalism).
In her day job as an admissions counselor Saint Louis University-Madrid Campus, 50% of her time is focused on targeting messaging and database upkeep, which lead to a 360º redesign of messaging to prospective students at the graduate and undergraduate levels. In her (limited) free time, Cat maintains Sunshine and Siestas, an expat blog, and COMO Consulting Spain, a residency consultation page.
Email marketing can be a personal, high impact way to raise brand awareness, engage consumers and ultimately sell more. Analytics allow you to enhance and tweak your messaging and branding, and studies show that readers are spending more time reading emails.
But, your lists are only as good as your data, and getting started is half of the battle.
In this presentation, I will touch on Five Mistakes I Made as an Email Marketing Newbie and how to remedy crappy data, indecipherable white pages and exploit your 15-20 seconds in front of a reader. We’ll also explore GDPR, coming up with a comm flow from scratch and using my real-world examples from a year of fumbling through Mailigen.
– 19:30 – 20:00: Mix, Mingling, and Introductions
– 20:00 – 20:10: Brief Intro to Madrid Blogger Network
– 20:10 – 21:10: Presentation/Q&A
– 21:15 – 22:15: Stick around to mingle some more